Ivoclar Partners with Plug and

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By: Dental Product Shopper

7/10/2025

Ivoclar, one of the world’s leading dental companies, is entering into a partnership with Plug and Play – one of the largest global innovation platforms. The goal of this collaboration is to accelerate the discovery of promising start-ups and the introduction of groundbreaking technologies. Together, they aim to shape the future of dentistry.

Thanks to the vast network of its new collaboration partner, Ivoclar will gain early access to promising start-ups in areas such as digital dentistry, patient experience, and the optimization of clinical workflows. In return, start-ups benefit from Ivoclar’s deep industry expertise, global reach, and established infrastructure. A win-win for both sides!

“Partnering with Plug and Play enables us to explore technologies that improve both patient and practitioner experiences – from efficient workflows to personalized care,” says Michael Krug, Global Head of Customer Care at Ivoclar. “We’re ready and excited to meet diverse talents and forward-thinking ideas.”

Driving Digital Excellence Through Startup Collaboration

Ivoclar will take an active role in Plug and Play’s HealthTech programs, collaborating with selected start-ups in scouting rounds and innovation sprints. “This marks the beginning of a long-term commitment to co-creating the future of digital dentistry through collaboration with entrepreneurial talent and scaling digital solutions globally,” says Larklind Cerkezi, Head of Digital Excellence at Ivoclar.

United for the dental health of tomorrow

By joining the Plug and Play ecosystem, Ivoclar strengthens its commitment to continuous innovation – driven by its vision of enabling healthy, radiant smiles for generations to come. “Innovation is core to our mission. This partnership connects us with innovative startups and visionary thinkers to help transform dental care worldwide,” says Markus Heinz, CEO of Ivoclar.

About the Ivoclar Group

The Ivoclar Group, headquartered in Schaan, Liechtenstein, is one of the world's leading manufacturers of integrated solutions for high-quality dental applications. For over a century, the company has been shaping the dental industry, enabling people to achieve the best oral health and enjoy a beautiful smile. The company's success is based on a comprehensive portfolio of products, systems and services, strong research and development capabilities and a clear commitment to training and further education. The group of companies, which sells its products to around 130 countries, has 56 subsidiaries and branch offices and employs roughly 3,600 people worldwide. More information about the Ivoclar Group is available at ivoclar.com.

About Plug and Play

Plug and Play, based in Sunnyvale, California, is a global innovation platform that connects startups, corporations, investors, research institutions, and public entities. With an ecosystem of over 50,000 startups and a proven track record in accelerating innovation across industries - especially healthcare and digital technologies - Plug and Play helps organizations stay ahead of the curve by providing access to cutting-edge ideas and technologies.

Caption: Representatives from Plug and Play and Ivoclar at the Plug and Play Summer Summit 2025 in June in Sunnyvale, California at Plug and Play’s headquarters. From left to right: Osama Alsaleh (Head of Partnerships, Health, Plug and Play), Mirco Stiehle (CCO LATAM & APAC, Ivoclar Group), Benjamin Zeller (Director Corporate Strategy, Ivoclar Group) Michael Krug (Global Head of Customer Care, Ivoclar Group), Camila Madruga (Head of Customer Care LATAM, Ivoclar Group), Michael Bickel (CFO, Ivoclar Group), Stéphane Follonier (Director R&D Technology, Ivoclar Group) and Rene Torre (Partner Success Manager, Health, Plug and Play).

Caption: At the core of innovation – Ivoclar’s hedaquarter, now connected to the Plug and Play ecosystem.

Media contact

Martin Leiter

Head of Corporate Communications

Ivoclar Vivadent AG

Benderer Strasse 2

9494 Schaan/Liechtenstein

D +423 238 63 64

E martin.leiter@ivoclar.com

ivoclar.com

Tags: Curing Lights, Ivoclar Vivadent Inc., Bluephase G4, 3s PowerCure System, Direct Restorative Materials, Ivotion, CAD/CAM Blocks & Materials

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