Marketing Your Practice in the COVID-19 Era
Offering 3 core dental website development services—web design, SEO, and social media VivioSites vows to help your practice return to pre-COVID numbers by enhancing your digital marketing reach
The technology we use daily to communicate with and treat patients has certainly come to the rescue during the COVID-19 crisis. But while posting information on your practice websitemight keep patients informed of updates and new protocols, understanding SEO and ensuring your practice website appears at the top of a Google search is key to attracting new patients and returning to pre-COVID production numbers.
“Here at VivioSites, our mission is to help independent dentists grow their practices by increasing the number of patients in their care. Now more than ever, that mission is critical to the livelihood and future success of independent dentists,” said Alyssa Noonan, Director of Operations at VivioSites.
If you aren’t on the first page of a search query, you’re missing out on 94% of the patients in your market. VivioSites can help you develop an SEO plan for your practice that incorporates on-page and off-page optimizations, dynamic keyword strategies, and a fresh pipeline of unique content that Google loves and people want to read.
Spreading the Word
In addition to website development and SEO, VivioSites urges clinicians to consider their social media presence—because while patients may not consistently check your website, they probably are on their smartphones daily checking social media. Staying active on your practice’s social media platforms during this time reassures patients that you are still open and lets them know the precautions your office is taking to ensure their health and safety.
“Social media can be a great tool to help practices build relationships with patients, fight attrition, and drive referrals—all of which are integral to a practice’s success,” noted Noonan.
Social media also is essential to practice growth. Every time a patient engages with one of your posts online, it tells their followers, “This is a practice I know and trust.” Comments, likes, and shares from patients help spread the word about your services and increase your audience.
Help Is On the Way!
Between safely reopening and ensuring new infection-prevention protocols are in place, practices have enough to worry about. VivioSites can help dental teams spread the word about the great dental care they provide by managing multiple social media channels and taking measures to increase appointment requests. VivioSites also works behind the scenes to post fresh, unique content 3 to 5 times per week and communicates with patients online to help prevent attrition making it less likely that patients will forget about their appointments or switch providers.
View more resources to help you safely reopen your practice while growing your loyal patient base!
