VivioSites’ trio of services—dental website design, SEO, and social media—help practices build their brand and manage their online reputation
Search engine optimization has changed the game for dental practices in recent years. While it used to be good enough just to have a practice website, search engines are evolving in a way that puts your practice in jeopardy of not being discovered by potential patients. An important piece of the SEO puzzle is simply the content on your website, as the keywords and information stored there help search engines classify and rank your practice.
But there’s also a third piece to consider. The rise of social media has further altered the digital marketing landscape, as the 2 billion monthly active users spending time on platforms like Facebook and Twitter become prime patient potential and a leading driver of practice referrals.
“Many dental practices make the mistake of posting content on social media that they find interesting, instead of focusing on what patients and potential patients may want to hear,” shared Alyssa Noonan, Director of Operations at VivioSites.
VivioSites, a leader in the digital marketing space, not only creates esthetic, mobile-friendly, and easy-to-use websites for dental practices, but it ensures that those websites are found through strategic SEO and social media plans that build brand awareness and boost practices’ online reputations.
The New “Word of Mouth”
When used properly, social media allows practices to engage with the community and reach both current and potential patients online. Every time a patient “checks in” to your practice or engages with a post, they’re telling their followers: “This is the dentist I know and trust.” Just by using social media, you gain a new, large, and local audience.
“Social media can be a great tool to help practices build relationships with their patients, fight attrition, and drive referrals, which are all integral parts of a practice’s success,” noted Noonan.
VivioSites helps its clients maintain multiple social media channels, which point visitors to their practice websites and increase appointment requests. Posting unique, engaging content to these pages 3 to 5 times per week also helps fight attrition—making it less likely that patients will forget about their appointments or change dentists.
Lastly, over 80% of patients will consult review sites before choosing a medical professional. These patients are looking at not only the reviews for the practice, but the response left by the provider. VivioSites can help practices solicit and respond to these essential online reviews.
“I think the biggest value-add for a client using our service is having an unbiased third party assist them in crafting professional and HIPAA-compliant reviews,” concluded Noonan.
