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MARIANO A. POLACK, DDS, MS Dr. Polack earned his dental degree in 1995 and later enrolled in the 3-year Specialty Program in Prosthodontics at the University of Minnesota, graduating in 2000. In addition, he obtained a Master of Science degree for his research leading to the development of a new system to test the bond strength of dental adhesives. He has served as a guest scientist at the Ceramics Division of the National Institute of Standards and Technology, where he was involved in several research projects on dental porcelain. He has published more than 40 abstracts and papers on prosthodontics and dental materials in highly respected scientific journals. He lectures nationally and internationally, including presenting at world-class dental meetings such as the Academy of Osseointegration and the American Academy of Implant Dentistry. Dr. Polack has been in private practice in the Washington, D.C., area since 2000. |
Officite
Website and marketing solutions allow the dental practice to promote its brand, perform better in online searches, and expand its reach |
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Officite, provided by Henry Schein One, builds professional websites and digital marketing tactics that help dental practices attract new patients and make a great first impression. Its services include web design, search marketing, social media management, patient education, and call tracking, as well as a doctor portal to make managing your online presence easy. Here, Dr. Mariano A. Polack shares his experience.
Running a busy practice means less time to devote to endeavors like online marketing. Yet, I always wanted to build deeper connections with the community and bring more people to the practice. I have been able to accomplish that using Officite. They designed and host a dynamic website that has been a valuable source of information for online visitors and helps deliver new patients to our practice. They also set up and maintain our social media pages, which have served to bring us closer to our patients and enhance our reputation.
Providing Vital InformationHaving a website is an absolute must, as it provides the first glimpse into the practice and its philosophy. With Officite, you can choose from a number of design templates and then customize the content to your liking and practice style. The website works across desktop and mobile platforms, and provides as much information as site visitors would like. Most people will spend a short time on the site, but for those who want to get more detailed information about our training, quality of work, and customer service, the details are all there.
We also use our website to share news about the office. For example, during the COVID-19 quarantine, we updated it with news about the practice status, protocols to make an appointment for emergency services, and later, to specify the new guidelines for patients receiving elective visits. We also uploaded screening and consent forms to streamline the check-in process. The process for making updates is as simple as typing the desired changes in an email and sending the request. Officite always acts quickly, and there are no extra charges for the updates.
Establishing ConnectionsOur digital marketing program with Officite has been effective for gaining new patients. We know this because the website provides analytics to track performance, and we see an increase in new patient calls that correlates directly to the increase in website visits. Officite more recently built our social media profile, which has helped us build stronger relationships in the community. While Officite provides custom blogs and dental-related items for us to review before they're posted, we also add our own content to help drive traffic and generate positive reviews.
For example, after the shutdown, we posted a fun, playful video showing all the measures we took to keep our patients safe—air purification systems, disinfectants, social distancing, etc. The video was incredibly successful and triggered responses about how safe people felt coming to our practice. More recently, we shared a letter from a patient praising the practice as a place that holds its patients’ wellbeing in the highest regard. The responses, with comments such as “You receive what you give,” were incredible. You can’t pay for that type of promotion!
Expanding Our ReachFor our practice, Officite is a complete marketing solution that has expanded our reach, brought us closer to our patients, and allowed us to enjoy greater interconnections with the community as a whole.
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