Turning Website Visitors into New Patients
Officite, a division of Henry Schein One, can help your website stand out from all the others with professional web design, with SEO features that ensure high visibility, and with a host of tools to enhance patient communication and build your practice
A tree falls in a forest and no one hears it, but does it make a sound? That’s debatable. If you design a website showcasing all the wonderful aspects of your practice, and no one sees it, what happens? The answer is nothing, which is the situation Mitchell S. Pasenkoff, DMD, Norfolk, MA, found himself navigating not too long ago. It’s the reason he now uses Officite.
Henry Schein One’s solution to invisible websites is Officite, a website-design service that ensures your site makes a memorable impression on every visitor, every time.
“It’s been a great addition to my practice—I really think it’s the only way to survive.”
- Mitchell Pasenkoff, DMD
Increased Online Visibility
“We wanted to make sure a Google search would lead patients directly to our website,” explained Dr. Pasenkoff. “The Officite team showed us that without search engine optimization (SEO), a website is essentially useless.”
In addition to the SEO feature, Officite offers Pay-Per-Click Marketing to drive more visitors to your website.
“Our new website from Officite has been transforming for us,” Dr. Pasenkoff exclaimed. “It’s made us so much more visible to potential patients.”
Officite customizes each site with individual practice information, such as educational articles and services offered, while ensuring seamless operation across multiple electronic devices.
“I can educate patients about procedures and new technology and they arrive more informed, with more questions—it has greatly improved our patient communication,” said Dr. Pasenkoff.
Officite also offers a call-tracking feature, doctor portal, and a reputation management option that links your practice name on popular social media platforms and provides an avenue for patients to leave feedback and share their experience online.
A Great Practice Addition
“I get monthly reports with information about our website traffic and our reputation, to name just two features,” explained Dr. Pasenkoff. “The biggest benefit is the SEO and the reputation tracker, along with the ability to provide patient education. It’s been a great addition to my practice—I really think it’s the only way to survive,” he added.
