The New Age of Aligners
Available exclusively to Aspen Dental providers, this doctor-guided, tech-driven aligner solution allows dentists to treat more patients easily and affordably
When it comes to clear aligners, patients can easily fall into a Goldilocks trap. On one end of the spectrum are name-brand aligners distributed through a doctor's office that come with an expensive price tag. On the other end are direct-to-consumer aligner options that aim to streamline the experience for patients and make treatment more affordable, but they don't consistently include live doctor care. Both scenarios breed an inconsistent patient experience.
Bridging the gap is TAG—The Aspen Group—with its first consumer product, Motto Clear Aligners, available at nearly 1,000 Aspen Dental offices nationwide. Motto offers the best of both worlds: an affordable clear aligner that's convenient for patients and delivered under a doctor's care.
“We recognize that there is an unmet need in the market and believe we are uniquely positioned to deliver affordable and convenient care from a doctor, so a patient doesn't have to choose between price and professional expertise,” said Sarah Sharfstein, VP of Category Development & Strategy at TAG.
“We feel strongly that Motto will enable our doctors to provide the best care at the lowest cost.”
—Sarah Sharfstein, VP of Category Development & Strategy at TAG
Tray One on Day One
The Motto workflow starts with a digital scan that allows doctors to evaluate the complexity of the patient's malocclusion and for patients to see what their smile could look like after treatment. Once patients accept treatment, a 3D-printed starter tray is fabricated in the office so they can leave that day with a customized tray and complimentary whitening kit.
“We know that today's consumers are accustomed to instant gratification," said Sharfstein. "Patients who accept treatment want to get started right away, and we are uniquely positioned via onsite digital labs and technology to deliver on this promise so patients leave with tray one on day one."
A New Generation of Dentists
Many new doctors leave dental school eager to start working with technology like clear aligners, but often, they have limited experience in the space. TAG aims to support these doctors as they develop their skills in orthodontics, and an important part of that support is providing doctors and their teams with training on the most advanced technology and products.
TAG provides an end-to-end learning journey and mentorship program for Motto clear aligners so doctors develop the confidence they need to deliver consistently great clinical outcomes to their patients. “New dental grads want to provide comprehensive care vs simply drill-and-fill dentistry, including procedures like implants and orthodontics," Sharfstein said. "We feel strongly that Motto will enable our doctors to provide the best care at the lowest cost, which is a win-win. Our doctors consistently tell us how rewarding it is to see a patient's newfound confidence when they walk out the door with their new smile."
