Demandforce
The all-in-one marketing and communications solution from Henry Schein One streamlines front-office tasks and allows you to connect with patients in ways that are more convenient for them
While critical to practice growth, it can be difficult to truly connect with your patients. Talking with them for a few minutes chairside,
sending generic appointment reminders, and scheduling the occasional mass email with practice updates isn’t enough to build the strong relationships that foster loyalty and ultimately boost your bottom line.
Today’s patients have high expectations. They want convenience from the time they make their appointment until they leave the practice, and to feel like more than just a number. You also have to earn their trust if you want them to accept the care you recommend, and that’s much more likely to happen if you establish a connection from the beginning. It’s a high bar to meet, but Demandforce is an all-in-one solution that can help you streamline patient outreach and provide the experience they’re after.
The Demandforce Advantage
Much more than a patient communication platform, Demandforce is a tool that allows you to efficiently manage all patient outreach from one dashboard, while offering the convenience patients expect. Customized messaging shows patients you understand their concerns and want to provide the best care possible, giving them more confidence in the practice and establishing that all-important connection.
For example, you can send out appointment reminders in the format patients want, whether via email, text message, or automated phone call, ensuring they are most effective. With half of all emails now opened on cell phones, Demandforce emails are mobile-friendly so they look good on a small screen and are easy to read, ensuring patients get the message and can easily confirm their appointment. Many patients prefer text messages, and Demandforce makes it possible to text patients a same-day reminder. They can simply hit “C” to confirm they’ll be there or even respond to the text if they have a question—and a team member can reply with an answer through the platform’s 2-way texting feature. Some of your patients may not be so tech savvy, so automated voicemails are another option.
“I like that I have some sort of control over the reviews, and it’s another good way to communicate with patients.”
- Edward Rosenthal, DDS
Enhanced Reputation Management
Demandforce also allows you to manage your practice’s online reputation. Dr. Edward Rosenthal, who’s been using Demandforce at his practice in Jericho, NY, for more than 10 years, singled out the online reviews as his favorite feature of the platform. It’s easy to ask for and respond to reviews, allowing better management of the practice’s online reputation. “If a patient writes something on Facebook, it’s there forever,” he said. “I like that I have some sort of control over the reviews, and it’s another good way to communicate with patients.”
Reviews can be published in multiple outlets for maximum exposure, including Yelp, WebMD, and Vitals. Because positive reviews help to attract new patients to your practice, it's a good practice to highlight them on your website, Facebook page, and business listing profiles. Demandforce encourages patients to share positive reviews on their social networks, so you gain even more exposure.
A Focus on Convenience
Many Demandforce features are designed to offer patients a more convenient experience. One of those features is 2-way texting. If patients have a question about something, they don’t want to have to stop what they’re doing and call the practice. With 2-way texting, they can send over a quick message when they have time—even if it’s after hours.
Patients also appreciate the ability to book appointments online. Both new and existing patients can select a link on your website or Facebook page to easily schedule an appointment when convenient. A team member can review and confirm that the slot is available. The patient is booked without ever having to pick up the phone.
The online forms also make patients happy. Most patients don’t want to fill out forms while sitting in the reception area. Now, they can get everything done at home when it’s convenient for them. This streamlines the check-in process and helps keep appointments running on time, another benefit for busy patients.
The patient portal offers another layer of convenience and personalization. Patients can log in to book an appointment, see when their appointment is, and check what forms need to be updated before the visit. They also can send and receive secure messages, enabling them to access their treatment plan, financial plan, and other personal information via the portal.
Improved Efficiencies
For Dr. Donald Roman, who’s been using Demandforce in his Hackensack, NJ, practice for several years, the platform has made patient communication efforts more efficient, freeing up team members to focus on other tasks.
“I’ve found Demandforce reduces the amount of time our front desk spends contacting patients to schedule appointments, to remind them of appointments already on the schedule, and to provide other important information about the practice,” Dr. Roman said. “That can now happen through text messaging and email rather than my team spending time on the phone. Demandforce really streamlines the process.”
With Demandforce, you can access everything from one dashboard. There's no need to switch programs when completing different tasks or to worry about different log-ins. And all the practice branding is consistent, so patients always recognize outreach from your office.
“Having all patient information present on one dashboard allows us to see and analyze what is going on with our patients, respond
to reviews, request reviews, and start email or direct mail campaigns to reignite patient interest and engagement,” Dr. Roman said. “Without the dashboard, you have to go by your own abilities to seek out different sites and metrics and put them together to determine how your patient reactivation and retention should proceed.”
A Practice Builder
This all-in-one solution will help you engage existing patients, attract new ones, and reactivate those you lost. Demandforce drives additional revenue to your practice while also boosting efficiencies.
