The TotalOp all-inclusive subscription service leverages the latest smart technology to simplify operatory equipment management—offering dentists more savings, support, and peace of mind
The Cost of Going Dark
Even in the best-case scenario—where parts are available and repairs are made the same day—the practice takes a serious hit. Recent industry data puts the average dental office’s daily gross production at $10,000, while the top 10% generate nearly $18,000. According to Dr. Kalniz, whenever that revenue is lost to downtime, it’s effectively gone for good.
“Think of a dental chair like an airline seat,” he said. “If it’s empty when the plane takes off, you’ll never get that revenue back—you can reschedule a patient for another day, but they’re taking a spot that could have gone to someone else.” At a time when most offices are already stretched thin, even minor disruptions can create major challenges.
A Smarter Way to Stay Running
As Dr. Kalniz noted, “Dental offices generally don’t think about their equipment until there’s an issue.” But what if problems could be caught—and corrected—before they ever affect the practice?
The product of a partnership between DENTALEZ, UptimeHealth, and Darby Dental Supply, TotalOp is a first-of-its-kind service that provides practices with access to high-performance operatory equipment, plus the peace of mind that comes with preventive monitoring, maintenance, and repairs—all for a manageable monthly subscription.
“Gone are the days when a practice unexpectedly gets hit with a multi-thousand-dollar repair bill,” Dr. Kalniz said. “TotalOp simplifies the entire process of equipment management, so offices can focus on providing outstanding care.”
With immediate returns at an affordable monthly cost, Dr. Kalniz illustrates how upgrading with TotalOp can boost a practice’s bottom line. “The typical operatory generates anywhere from $300,000 to $500,000 in annual revenue, with margins around 20%,” he shared. “That translates to an additional $60,000 to $100,000 in profit. At a typical practice, that could add $500,000 to $1 million of additional enterprise value.”
It’s not difficult to see why TotalOp makes capital planning easier and practice growth possible.
Built for What’s Next
On the horizon, the smart technology behind TotalOp opens the door to even more opportunities. Dr. Kalniz offers the example of chair-level data that could soon provide everything from patient health biometrics to insights into practice efficiency. “If you look at the future of where this technology can go,” he said, “it’s unbelievable.”
For now, though, the case is compelling enough. “In this competitive environment, having the most up-to-date equipment is a must,” Dr. Kalniz said. “Whether you’re an individual dentist looking to grow or sell your business, or a DSO that wants to attract and retain talent, TotalOp makes it easy to upgrade your equipment and rejuvenate your practice.”







